The pure competition of sport teaches the formulas used by organizations that consistently come out as the winners and methodologies used by those who are not as successful. Professional athletes, particularly in team sports must be “on” for themselves and their teammates at all times to produce points, wins, and positive results that propel them to the next tier of competition. The winning team of athletes must prepare itself during practice for their competitors by studying their system of play, offensive/defensive positioning strategies, and marquee players.
Successful companies mirror and adopt the personalities of sports teams in many ways. CEOs are typically captains or marquee players, who chair the Board of Directors / coaching staff, and the markets are where they study financial systems of play, and offensive / defensive strategies used by the competition. This methodology is particularly beneficial to the start-up company seeking to establish itself as a corporate entity in global markets, such as Kandu Global Enterprises, Inc. KGe and tis remittance solutions KanduPay and KanduWire.
Just as successful sports teams practice to perfect their sport, we start by studying the market to understand it in depth, to find where our competitive advantages may be discovered. There are two major competitors that Kandu Global must face in the international remittance market: Western Union and MoneyGram. These two companies control 12% to 15% of the international remittance market. Yet, their fees change from country to country and in some cases they charge ten dollars in fees to send US twenty dollar(s) cash. Brick and mortar stores that disperse funds often close early and local residents have to travel several miles to reach the kiosks.
We have leveraged the shortfalls of current remittance providers to our advantage, as sports teams exploit weaknesses of their competitors to their advantage. In places where the banking system is underdeveloped or nonexistent, KanduWire sends money to KanduPay cardholders who can send additional KanduPay prepaid stored value debit card to their relatives in a foreign country and then use their cell phone to transfer money from their KanduPay card to the KanduPay card of their relative. Kandu Global expects to earn $2.00 for every international card-to- card transfer and $.50 for every domestic US transfer. By providing a cheaper and more convenient alternative, we can capture a significant portion of the remittance market.
According to the New York Times over 400 billion dollars has been transferred using remittance technologies from developed markets to emerging markets in 2014 and according to the World Bank, remittance transactions are expected to reach 710 billion by 2016. Three major financial institutions, making up the other 88% of this market, JP Morgan, Bank of America, and Citibank, exited this business as of July 2014. Having studied the market and our competition, we find ourselves in an excellent position to move forward as a team, to continually improve our play and draw upon our individual strengths. Thinking like a sports team has taught our company how to prepare and compete globally.